Are your specialists finding your specialist content?
Improve user experience and increase engagement with effective site search.
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With ever increasing amounts of content including events, research papers, industry experts, jobs, industry news and specialisms, it has never been harder for membership organisations to structure their information online.
This short webinar aims to introduce the important role of site search in your battle to improve online user experiences and connect users with the most relevant content that matters to them.
What we’ll cover:
Examples of the features that make up an effective search solution and the benefits these bring
How to tailor your search to serve personalised content to your visitors
Using search to power effective people finders and job boards
The role, which search, can have in promoting events and conferences to the right people – personalisation through specialisms, geography and logged interests.
Best practice models, showcasing how membership groups and other organisations have tailored site search to meet their customer experience and conversion objectives