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It happens every time. Just as we’re getting familiar with one generation, another is declared.
It’s time to bid adieu to the Millennials, those selfie-obsessed, internet-enabled, eternally single, materialistic narcisists.
Gen Z is heading your way. They’re a fascinating, tech-savvy, large and potentially quite wealthy generation. (And they still love selfies.)
Who are they? And how can you best reach them -- without breaking the bank?