Universities and colleges face unique digital challenges. Across the institution, competing factors all vie for attention.
Internal silos. Independent departmental goals. Overwhelming multi-channel content. Audiences including international students, prospective and current students, parents, faculty, and alumni.
Funnelback for Higher Education neutralizes competing priorities by portioning the precious real estate on your search page without compromising functionality. Each result set is tailored, focusing on the courses, staff directories, or events most relevant to the user.
Choose the solution that offers best-in-class search, pre-built for the needs of higher education and flexible enough for enterprise.
Harnessing the power of information through search has never been so intuitive.
Funnelback's Concierge will bring a new level of sophistication and proactivity to information retrieval not previously experienced by your users.
A multi-channel auto-complete system, The Concierge comes packaged with the Funnelback for Higher Education solution. By including data such as People, Courses, Research and Events, you'll save users time and send them directly to the correct result.
Getting down to the business of learning
So much depends upon attracting prospects and students to the right degree in the first place. Showcasing degrees through search, and providing easy comparisons via functionality like favoriting and shortlisting, will offer a significant return on investment by driving enrolment.
Included in Funnelback for Higher Education, the degree search allows you to superpower the student search experience.
People - Your most important resource
Whether it be contacts for enrolments, researchers, or careers, it’s important to find the right person to talk to. Funnelback for Higher Education ships with customizable search results summaries.
Make sure no stone goes unturned; augment your search results with important information that may only be found on your Facebook, Twitter or YouTube channels.
Sharing information around events is an important way of recruiting new students as well as engaging in a meaningful way with your current audience. Funnelback for Higher Education results can include calendar events for reminders and campus maps quick reference.
Your website’s audience is vast and varied. It’s also highly likely that you have either a student or a staff portal (or both) located on your site. With some of your information public and some password protected, how do you provide the right information to the right person when they need it?
Funnelback’s translucent search for higher education can simultaneously provide both visibility and security over information depending on the user, regardless of whether it lives behind a firewall or not. Be confident that information is being delivered in a timely way, while never compromising the safety of important documents.
Take full control of site search with the Funnelback analytics and audit suite included with Funnelback for Higher Education.
With the Marketing Dashboard, develop and track sophisticated marketing efforts and tie your work to specific KPIs. Surface opportunities for engagement with intuitive built-in solutions to expose the right content at the right time.
These are marketing insights like you’ve never seen them. Transformative real-time insights deliver the strategy and tools to create better, more personalized user experiences that drive conversion.