Funnelback takes its responsibilities regarding privacy seriously and complies with all laws and regulations to the extent they apply in the jurisdictions in which Funnelback conducts business. A summary of the key elements of Funnelback's privacy policy is shown below.

Funnelback is strongly committed to protecting your privacy when you use our services or interact with us.

This Privacy Policy explains:

  • when this Privacy Policy applies;
  • what information we collect and why we collect it;
  • our use of cookies to collect information and how you can control or delete these cookies;
  • how we may disclose that information;
  • how you can access and update the information we hold about you;
  • how we protect your information.
  1. Application of this Privacy Policy

    This Privacy Policy applies to personal information collected by Funnelback.

  2. What personal information we collect and why we collect it

    We collect personal information like your name, email address, telephone number and your organization's name and location.

    We collect information about you because:

    • you have provided it to us – for example, if you contact us to ask us questions or make comments or participate in a community forum;
    • we need it to provide a product or service that you have requested – for example, if you receive support services from us;
    • we would like to improve our services – for example, through the collection and analysis of statistical and research data and use of cookies;
    • you register to attend a Funnelback event;
    • you apply for a job with us;
    • you work for us; or
    • for purposes directly related to the above.
  3. How we collect information

    Broadly, there are two types of information or data we collect:

    1. Information that you specifically give us

      In some instances, you must provide personal information if you wish to receive a particular service or participate in an activity.

      You may choose to provide some personal information which is not required but is directly related to our functions and activities. This type of information will usually enable us to improve or broaden the services we offer you. If you choose not to provide this optional information, we would still be able to offer you the service although it may be with fewer options than if you had provided the optional information.

      If you provide us with unsolicited information that we do not require or which is not directly related to our functions or activities, we may be required to destroy or de-identify that information, provided it is lawful and reasonable to do so.

      In some instances, you will be asked to confirm that you agree to a particular activity such as expressly agreeing that you would like to receive our newsletter or other marketing communications. You can always opt out of receiving emails from us by clicking on the unsubscribe link at the bottom of the email or by visiting our email subscription management page).

    2. Automatic collection

      We may use a feature of your browser called a cookie to assign your computer a 'User ID'. Cookies do not contain information by which we can identify you – they only identify your computer to our servers.

      Cookies are used by our website to enable certain functionality, to remember the preferences of our users and to monitor how the site is being used. They help us to enhance the usability of the website and to personalize our content to better suit your needs.

      Generally, these cookies expire at the end of each browsing session. You may, however, restrict or block those cookies through your browser settings. Please refer to your browser's 'Help' function or visit for detailed information about how to do this on a wide variety of browsers. Please note that if you disable any, or all, cookies you may have a degraded user experience.

  4. Cookies used on this site

    Google AnalyticsTM

    We use Google AnalyticsTM to measure which pages on our site attract the most interest and to inform our content strategy so we can ensure we deliver the best quality content possible.


    Marketo helps us learn what specific solutions you might be seeking so that we can provide you with the most relevant content on our site, at events or in email communications.


    This is similar to Google AnalyticsTM in that it allows us to track how you move through the site. We use it to monitor use of our site in real time to make sure we're providing useful and relevant content to you.

  5. Disclosure of information

    We may share your personal information with Funnelback's related corporate entities.

    Otherwise, we do not share personal information with other companies, organizations and individuals unless one of the following circumstances applies:

    • with your consent – we will share your personal information when we have your consent to do so; or
    • for legal reasons.
  6. Accessing your information

    You can request us to provide you with access to the personal information we hold about you by sending us an email to or your Account Manager or Business Development Manager.

    If particular circumstances apply, we are permitted by the Privacy Act to deny your request for access or limit the access we provide. We will let you know why your request is denied or limited.

  7. Protecting your information

    We are committed to keeping secure the personal information you provide to us. We take all reasonable precautions to protect the personal information we hold about you from misuse and loss and from unauthorised access, modification or disclosure.

    Our web site may contain links to third party web sites. Whilst such links are provided for your convenience, you should be aware that the information handling practices of the linked web sites might not be the same as ours.

  8. Changes to our Privacy Policy

    We may, from time to time, review and update this Privacy Policy. All information held by us will be governed by the most recently updated policy.

  9. Who to contact

    If you have any questions or concerns in relation to our Privacy Policy, please contact us by sending an email to

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