Legal & General is a British multinational financial services company, headquartered in London. Its products include life insurance, general insurance, pensions and investments.
Legal & General was founded by six lawyers in a Chancery Lane coffee shop, in June 1836. Originally called the New Law Life Assurance Society, the society was restricted to those in the legal profession. Later this was opened up to the general public and the name was changed to Legal & General Life Assurance Society.
L&G prides itself on being able to offer expertise and financial solutions to customers throughout the various stages of life. It has operations in the United Kingdom, Egypt, France, Germany, the Gulf, India, the Netherlands and the United States. It is listed on the London Stock Exchange and made a before tax operating profit of £1,087 million in 2012.
Improve user experience
Index a multitude of separate systems
Personalised and flexible local directory
Guide users to the right content
Funnelback was implemented across all L&G systems.
Funnelback provides a dynamically updated search template with a logical programmatic language called Freemarker, which ensures that navigational components of the site are kept up to date on the search page, and makes it easier to maintain.
The L&G web team was happy to be able to move from an XSLT style sheet based template system to a more natural HTML/CSS editing environment.
Enables users to see search results related to their query, whilst also being provided with a list of contextually relevant sub-topic suggestions which can be used to refine their search.
Uses structured information, such as metadata, to filter search results by any number of factors such as file types, language, site section, repository etc to provide faster and more refined search results.
Enabling this feature allows terms to be expanded to increase the number of search results or increase search relevance for semantically linked terms.
Funnelback allows us to see clearly what we need to do next and we’re working with Funnelback to fine tune our search and get the customers the results they’re looking for first time round.
Dan Foster Legal and General
Funnelback v11 implemented, and since upgraded to v12:
Customers are also benefiting from a wholly better search experience, including ensuring customers searching the main L&G site are able to find content that is housed on smaller microsites.
For instance, a person wanting to opt-out of a pension will now be guided to the correct website where they will find the information needed. This capability is powered by the Funnelback best-bets system. The need for this facility was recognised by L&G after review of Funnelback’s easy to use reports outlining top searches and searches which triggered additional searches or excessive pagination.
In total there are now fifteen searches powering a superior search facility on the L&G website delivering auto-suggestion, automated spelling correction and dynamic search results.
Don’t just take it from us.
A user-friendly marketing consoleand a robust accessibility checkfor an autonomous and responsive marketing team.
Future-proofing user experience and consolidating sovereign solutionsthat can effortlessly evolve and grow inline with the business over time.
Better and more informed course decisions through improved search UX and course search functionality and refinements from search.