Bolton Council

Working with Funnelback has been a genuinely collaborative experience. They were able to work with us in an agile way to develop our Local Directory offer.

Chris Hart Bolton Council

The Organization

Bolton Council is a local authority, serving over 220 thousand residents with information; advice and services on subjects ranging from education and community activities to care facilities and bin collections.

Bolton Council had a clear vision of what they wanted to achieve for their users: 

Create a personalized and flexible local directory - ensuring that users could find the information they were looking for online, without the need for shifting to more costly to run channels such as call centers or face-to-face contact hubs.

Implement an intuitive and accessible interface - The new Care Act obligates local authorities to make information on vital services and advice more accessible, and create a local directory of support services for those with special educational needs and disabilities.

Centralise and structure information from multiple sources - The search solution had to be sophisticated enough to index and display relevant results such as contact details, advice and services from national providers including the NHS and central government websites; as well as local results from the council’s information archives, and output all of these with an intuitive and consistent look and feel.

Public Sector
United Kingdom
  • Search Powered Content
  • Content Auditor

Key Project Objectives

The Solution

Helping the Community Help Themselves

From the outset, the team at Bolton had a clear vision for the local directory to act as a platform that would help the community help themselves, through self-discovery and self-curation.

The ability to combine local information as well as centralised healthcare advice and government services from the NHS and websites, aimed to provide an effective, consistent and holistic directory where users can find the most relevant results, without the need for the Council to create duplicate content on topics already covered elsewhere.

Moving away from the Council’s traditional role of simply being a service provider, the directory was also designed to be flexible enough that the local community could list events and activities, and in doing so transform a static database into a dynamic community portal. This required a sophisticated search solution, capable of handling multiple formats of data, from multiple sources, before displaying the results in a consistently easy to navigate format.

To do so, Funnelback worked closely with Bolton Council, drawing up a plan combining ‘out of the box’ elements such as auto-complete and faceted navigation, with more bespoke features aimed at creating a dynamic experience for users, such as postcode searching, map outputs and basket style comparison capabilities.

In my 13 years as a development manager in customer service, Funnelback have been the most innovative and easy team to work with to create a positive customer experience. 

Chris Hart Bolton Council

The Result

Digital Prescription

Combined, these features have added shape and structure to an ever-expanding database of information, and delivered a dynamic local directory, which fulfils its goal of connecting the community to vital services and local information.

Widely used by the public and practitioners alike, the precise search and filtering, coupled with shortlisting and comparison tools, allows users to create their own personalized ‘digital prescription’ on a topic that matters to them, which they can then save, update and share.

Not only meeting its obligations to make information accessible under the Care Act, the directory has proved such a successful tool in connecting users to local services and aiding channel shift, that Bolton Council are investigating rolling out Funnelback across more of their public facing portals in the near future.