This far into 2019, you’ve no doubt started building out your plan for the year, stepped back, and wondered: Do I have the tools to take on everything?
Fear not: we’re here to help with our 2019 Marketer’s Box Set to get you started.
Here’s what you can expect from each guide in this free set from Funnelback:
When you mapped user flows, built personas and constructed a site map during your last redesign, you spoke UX. Did that extend to one of the most-used tools on your site, search?
Search must offer relevant results across data silos. It must securely incorporate data from staff directories, spreadsheets, social media, CMS platforms and even, in higher education, course directories. And it must be there when the user wants it, underlining instead of working against your carefully crafted information architecture.
If you’re asking yourself:
This is the guide for you.
Focused on higher education, this guide applies across any workplace trying to appeal to this complex generation.
They’re on Amazon, Netflix, Snapchat and have tremendous buying power. They’re looking at banking, college applications, travel, and everything else in a whole new way than their millennial predecessors. Are you speaking their language?
Have you wondered:
This guide? We wrote it for you, bae.
Get to an answer quickly with this tl;dr guide to site search.
If you’ve wondered:
This guide will help you get the most out of your site search and help you think about it in a whole new way.
Ready to download? Your 2019 Funnelback Marketing Box Set is ready to go - just click here.