Contextual Navigation

Funnelback Contextual Navigation enables users to explore vast volumes of information efficiently and intuitively by providing real time dynamic navigational sub-topics related to their search terms. The sub-topics are derived using a patented Funnelback technology that analyses the search terms and the information being searched. All analysis is performed on-the-fly at query time and no manually built taxonomy, configuration or algorithmic training is required. It can be used when searching web sites, intranets, file shares, databases or any other sources of electronic information.

How does Funnelback Contextual Navigation benefit end users?

Funnelback Contextual Navigation saves time, enables better decision making and improves user-experience by easing the task of accessing information. For example, a person who searches for 'research' on the London School of Economics and Political Science website will see search results related to their query, but will also be provided with a list of contextually relevant sub-topic suggestions with which they can use to refine their search. This gives the user a quick glance summary of the programs and initiatives related to the search term that are undertaken by the university, as well as a navigation structure to quickly access them.

Examples of these dynamically derived sub-topics can be seen on the left-hand side in the screenshot below.

Funnelback Contextual Navigation on the London School of Economics Website

Key Benefits of Contextual Navigation

  • An advantage of Contextual Navigation is that the user may discover the existence of information they would not have otherwise seen because they were buried in the lower down search results.
  • Reduced implementation time - no need to restructure existing data. Contextual Navigation requires no manually built taxonomy, configuration, algorithmic training or setup. Once the search index has been built, the navigation is immediately available.
  • Increased online sales, employee productivity and better policy and program outcomes.
  • The dynamic sub-topic suggestions are derived from the information being indexed by the search engine, so the sub-topics are meaningful in the context of the information being searched and they use the same terminology.
  • The sub-topic suggestions form a hierarchical navigation structure. This allows the user to click on a suggestion to submit the suggestion as a query to the search engine. By doing this the user can iteratively refine their query, each time being presented with a smaller set of search results to visually scan through.
  • A fully customisable user interface for seamless integration.

Contextual Navigation Screencast

This video shows how Contextual Navigation works and how easy it is to administer using Funnelback's Administration Interface.

Contextual Navigation Screencast